Discover the art of digital marketing! From SEO and PPC to social media, email, and analytics, this course equips you with essential skills to excel in the digital landscape. Join us and unlock the power of online strategies to reach your target audience, boost brand visibility, and drive measurable results.
Class Module 1: Introduction to Digital Marketing
- Overview of digital marketing landscape
- Understanding the buyer’s journey
- Key digital marketing channels and tactics
- Setting goals and KPIs for digital marketing campaigns
Class Module 2: Search Engine Optimization (SEO)
- Introduction to SEO
- Keyword research and optimization
- On-page and off-page SEO techniques
- Technical SEO and website optimization
Class Module 3: Pay-Per-Click (PPC) Advertising
- Introduction to PPC advertising
- Setting up and managing Google Ads campaigns
- Keyword targeting and ad copywriting
- Conversion tracking and optimization
Class Module 4: Social Media Marketing
- Introduction to social media marketing
- Creating a social media strategy
- Content creation and curation
- Social media advertising and analytics
Class Module 5: Email Marketing
- Introduction to email marketing
- Building an email list and segmentation
- Creating effective email campaigns
- Email automation and tracking
Class Module 6: Content Marketing
- Introduction to content marketing
- Developing a content strategy
- Content creation and distribution
- Measuring content marketing success
Class Module 7: Digital Analytics and Reporting
- Introduction to digital analytics
- Setting up Google Analytics and tracking metrics
- Analyzing and interpreting data
- Reporting and optimizing digital marketing campaigns
Class Module 8: Final Project and Critique
- Applying digital marketing concepts to a final project
- Peer critique and feedback
- Refining and presenting the final project
Note: This is a general outline for a comprehensive digital marketing course, which can be adapted and customized based on the level of learners and their needs.